HP AI PC Global Campaign

A new product category nobody asked for. Our job was to make them want it.

This wasn't a spec launch. The world didn't know it needed an AI PC yet. That meant leading with emotion, not features. Showing what AI makes possible in real creative workflows and letting the product become the enabler of something bigger.

The campaign had to land simultaneously as a global brand moment and a product launch, coordinating across regional markets, retail partners, and digital channels on a compressed timeline.

Simultaneous global campaign and product launch.

Ushering HP into a new era of AI.

Beyond the campaign, the product needed its own hero moment. These films gave the hardware a stage. Design language, AI-powered features, and the craft behind building something genuinely new.