The Brief
Let freelancers tell their own stories. Then get out of the way.
The gig economy was all stock photos and startup cliches. These people had real stories worth hearing. We shot film and photography with real freelancers around the world, then built that content into global campaigns that drove billions in revenue and put millions of eyes on stories about real people doing real work. Nothing staged. Nothing scripted. The product shows up when it earns its place in their story.
From Camera to Customer
A campaign that lived everywhere the audience did.
The same authentic storytelling translated into lifestyle photography, organic social content, influencer activations, and press events. One voice. Every touchpoint.
