The Brief
Less specs. More soul.
Tech marketing defaults to features and benchmarks. We did the opposite. Make someone feel what a product does for their life before they ever read a spec sheet. Start with a human truth, then let the product earn its place in the story.
Not one campaign. An ongoing approach to product storytelling across HP's entire consumer portfolio. Laptops, gaming, creative tools. Always starting with the person.
The Films
Product stories that start with people, not products.
The Photography
Every image tells the same story the films do.
Shot alongside the film content so the entire campaign felt like one story. Product in context. Real environments. Real light.
